So are we……introducing the place to go for Classic Hits. Auto Rock Radio. A FREE Streaming Service That’s All About Cars, Community and Great Music!!
If this is your first time hearing about Auto Rock Radio, you may be wondering, “what exactly is it”?
Well, it’s a FREE music streaming service with headquarters in Nova Scotia’s Annapolis Valley. It was launched on July 1st, 2024 with a single stream(Annapolis Valley East). Since that time, it has quickly grown to 23 streams across Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Pennsylvania.
They’re all under the umbrella of the Auto Rock Radio Network and owned and operated locally.
Eight of the streams are actually devoted to classic country. It’s called…you guessed it. “Auto Country Radio”. It mirrors the format of the classic hits stream, but plays classic country from the same era instead. Artists like Alabama, Reba, Tanya Tucker, Garth Brooks and Alan Jackson, are mainstays, along with legends like Kenny & Dolly, Merle Haggard, Patsy Cline and many more. Artists you very seldom ever hear on country radio these days.
Auto Rock Radio was the brain child of Radio Veteran Ross Parks. Parks connected with long time friend Rod Reeves and they both partnered with Jeff DeELL, who’ve all been out of the business for a number of years, but have never lost their passion for radio. While they all contribute in some way, shape or form, to all aspects of the operation, Ross Parks primarily looks after sales and marketing, Jeff DeEll handles the technical/digital side of things, and Rod Reeves, is primarily responsible for public relations, creative writing, voicing sponsor messages and music programming. They’re all out and about in the community, interacting with their audience and spreading the word about the music streams, to anyone who has yet to hear of it.
When you tune in, you’ll hear your favourite classic hits. Mostly from the 70’s and ‘80’s, but you’ll also hear some ‘60’s, ‘90’s and early 2000’s now and again. Now, if you’re thinking it’s sounds just like your local classic hits radio station that plays music from that era (Beatles, Doobies, Supertramp, Fleetwood Mac, Elton John, Billy Joel, Bonnie Tyler, Melissa Etheridge e/tc) you’re not wrong. BUT, there are some distinct differences.
Here’s a few of them….
Firstly, there’s the obvious one. It’s a streaming service, not a radio station. It’s only available online. Secondly, Auto Rock Radio and Auto Country Radio, play your favourite classic hits in what is truly a more music, less talk format. In fact, you’ll enjoy nearly 59 minutes of music every hour with more variety than you’ve heard in a long time. In fact, the goal is to have you say “I don’t remember the last time I heard that.” There are no long commercial breaks, there’s minimal interruptions and very little announcer chit chat. It’s nothing but your favourite classic hits, back-to-back to back. When the music does stop, to quickly acknowledge sponsorship partners who contribute financially to the project, or to promote a local non profit community event in the area, it’s only for a maximum of 15 seconds. Then, it’s right back to music!!
And there’s a reason for that….
When the three partners were conducting their research prior to launching Auto Rock and Auto Country Radio, one of the key things they heard from survey respondents was basically, “just play music. If I want the weather, news, commercials, or some other information, it’s all available online. I’m tuning in to you to hear music”! The partners believe, taking this feedback into consideration, when finalizing the format of these online streams, has contributed greatly, to a much more enjoyable listening experience for those tuning in, and to the overall success of the network.
The last key element that has contributed to the success of this venture in its first year, is the ‘Hyper Local” factor. While it’s a streaming service and can be listened to virtually anywhere in the world, each individual stream is committed to promoting local events organized by local, non profit community groups and organizations. We also attend local events. Not just car shows, but also community breakfasts, concerts, or any other sort of event that is of a fundraising nature. And, they do all they can to contribute to the success of the event. These events are often found on the various Facebook pages and streams for Auto Rock and Auto Country Radio!! We also have many joint venture partnerships, just like the one we have with Auto & Truckimg Atlantic Magazine, which we appreciate very much.
If you’d like to take Auto Rock Radio or Auto Country Radio for a test drive, go to AutoRockRadio.ca or AutoCountryRadio.ca and select your region of choice. Then just sit back and enjoy it!!
After a 90 minute test drive, you’ll agree it’s the best stations you’ve ever listened to for straight up Classic hits! As of this writing we’ve had almost 5 Million connections with folks both on stream and on our social networks. We offer a tremendous value to the local Sponsorship Partner.
In July 2025, we were so confident about our listener base and product that we’ve designed a program on an annual basis that guarantees a full return on a Sponsorship Partner’s Investment with us.
In simple terms, Sponsors give us money and we guarantee they’ll get it ALL BACK.
This is a FIRST in the media industry. Ask us how.
If you’re a business owner, wanting to learn more about sponsor partnership opportunities that are available, e-mail ross@autorockradio.com or text or call Ross Parks at 9029971242.