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Atlantic Racing Scene

Customers count too!

xBy Dale H Mader

Our feature article in the print edition of Auto Atlantic focuses on perhaps one of the most important elements influencing the successful operation of an automotive service business in Atlantic Canada. Highly motivated employees who treat customers with courtesy and appreciation, whether by telephone or in person, and who behave and co-operate fully with management and fellow employees, are a great asset to any successful organization. The very survival of your business may well depend on having highly motivated employees.

Understanding what motivates employees and creating an environment that enables them to become motivated and to stay that way, is a primary challenge for all managers and supervisors. You cannot force an employee to become motivated – they have to do it themselves. You can however, set up an environment where they can best motivate and empower themselves.

The key to helping your employees to become motivated may well start with yourself. If you dislike your job, so will they. If you’re stressed out, everyone else will be as well. Enthusiasm is contagious. If you’re enthusiastic and upbeat about your job, others will be also.

Each employee is motivated by different things. Ask them, listen to them, observe them. Make a list of the four or five things that motivates each employee. Get to know them, their families, their interests away from work. Have a one-on-one meeting with each employee in a sincere effort to get to know them better. Celebrate their achievements. Work with each employee to insure their motivational triggers are recognized and rewarded.

Much has been written on what motivates employees. The range of motivational factors varies from one employee to another. Contrary to popular belief, money is not the number one motivator for most employees. The number one ranked motivator is “interesting work.” Good wages comes in second. Other triggers that help motivate employees include full appreciation by the employer of work well done, job security and good working conditions.


Dale H Mader
Managing Editor

You can contact Dale here.