Maritimers win Nissan Cubes!
On June 24, after four months of engaging with Hypercube – Nissan Canada’s unique social media campaign that rewards creativity in Canada – 50 Canadians were awarded an all-new 2009 Nissan cube at events simulcast in Toronto, Montreal and Vancouver. Many of the 500 finalists, their friends and other special guests gathered at the three events to see if they were one of the lucky recipients of a cube all their own.
2009 Nissan Cube
“Hypercube is exceptional for Nissan because we are engaging with our consumers in such a relevant, unique and interactive way,” said Jeff Parent, VP of sales and marketing with Nissan Canada, from CiRCA nightclub in Toronto. “The 500 finalists created an extensive online community that interacted with each other, and their local communities, and really spread the word about the Nissan cube. It’s a very exciting evening to now be able to announce the winners.”
The 50 winners were announced at events simulcast in CiRCA in Toronto, Club Soda in Montreal and Gossip Nightclub in Vancouver. Finalists unable to make it to the events watched it all unfold via webcast. As names were announced, the ecstatic winners made their way on stage to celebrate and be recognized for their Hypercube creativity. In the coming weeks, all the winners will receive their brand new car from local dealerships.
The strong Hypercube community established over the past few months will continue beyond the event as winners blog about their life with cube for the next year. Based on what was seen throughout the audition phase, the 50 winners and their cubes are in for some exciting adventures.
The events also provided an opportunity for a few local Hypercube finalists – including singers, guitarists and visual artists - to showcase some of their talents during “15 Minutes of Fame” segments throughout the evening.
Some of the Nissan Cube winners. In the photo is Mark Stevenson of PEI
“The creativity of the Hypercube finalists is really astounding and what a unique opportunity to be able to share their talents on stage and in front of the Hypercube community,” said Parent. “It will be exciting to see what the winners get up to with their cubes over the next year.”
Several of the Hypercube judges, who had the difficult task of evaluating the 500 finalists and selecting the top 50, attended the events and mingled with the finalists and winners. The independent panel was comprised of three English-speaking and three French-speaking judges. Dustin Rabin, a prominent Canadian concert photographer and Hypercube judge, attended the Toronto event.
“Hypercube was a great experience for me and the other judges because it gave us a chance to see firsthand the talent of the creative community in Canada,” said Rabin. “Some of the auditions were so unique and cutting edge and it’s great to see the winners receive the good news tonight!”
Follow along as the Hypercube winners blog about their life with cube at www.hypercube.ca.
Among the 50 lucky winners were Samantha Babin of Halifax, Nova Scotia and Mark Stevenson of Summerside Prince Edward Island..
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