Ad Info
Address Change
About Us
Contact Us
Past Issues
Atlantic Racing Scene

Preparing for the post
recession recovery

There’s a warm breeze of cautious optimism blowing our way as we ease out of the economic doom and gloom that swept across North America recently.

Rob Alfers, Publisher, Auto Atlantic Magazine

As a result, many business owners have been preoccupied with downsizing, budget cutting and a pessimistic fear of the unknown. Recently however, there are positive signs that the sun is about to come out again. Some economic experts have even suggested that the recession in North America is over.

To put our recent economic challenge in perspective, consider this. There have been 14 severe market panics over the last 150 years. Even though the market dropped more than 75% during the Great Depression from 1929 to 1932, the market rose 367% over the next five years.

Most market downturns lost an average of 35%. Average market expansions, follow- ing downturns, grew by an average of 176% and lasted over five years.

We must believe that we are facing a much healthier economic environment. The first thing we must do is change our attitude. A positive attitude for any business is critical to its future success, and that applies to both management and employees. In light of the expectation that the economy will soon expand and prosper, now is the time for business owners to ask themselves the following:

Is your firm ready to win its fair share of the post-recession opportunities?

Are you focusing on those things that will help your business emerge better off at the end of the recession?

Are your employees motivated and equipped with the skills and knowl- edge to succeed in the post-recession era?

Do you have strategies that will win back customers and build customer loyalty, leading to greater profitability?

As a leader, it is your responsibility to ensure that what needs to be done gets done, and that your employees are motivated with the will for the business to succeed. Having everyone on the same page and working towards a common goal will ensure that you will achieve the business success you seek.

Dale H Mader
Managing Editor

More in the print addition of Auto Atlantic. Get your free subscription here.