xBy Dale H Mader
It looked for a while that most of Atlantic Canada was about to experience a second consecutive year of unusually mild winter weather. Up until mid-January, temperatures appeared milder than usual, and the light snowfall was reminiscent of last year.
Readers will recall that recent issues of Auto Atlantic profiled our region’s snow removal professionals and how well prepared they were to cope with whatever winter storms came our way in 2007. Had we had another mild winter like 2006, it would have meant a second year in a row of revenues lost, for those who rely on winter storms to make their living.
At we write this, we cannot say how this winter will stack up against ’06, because there’s still lots of winter left, and motorists should ensure that their vehicles are prepared for the worst. There is a danger that the unusually mild winter of last year could easily lull motorists into assuming that their summer and/or “all-season” tires are sufficient to provide safe driving all year in Atlantic Canada. Nothing could be further from the truth!
According to the Rubber Manufacturers Associations in both Canada and the US, all-season tires are no match for snow tires specifically designed to cope with severe winter driving conditions. In this issue, we take a look at what the tire manufacturers have to say.
And with Spring just around the corner, it’s time to think about what needs to be done to spruce up the appearance of your automotive business in time for the busy season that lies ahead. In addition to your buildings, your merchandise and your parking areas, an often overlooked item is the appearance to your employees. Industry research shows that well-groomed employees wearing clean uniforms are viewed by consumers as being professional.
And speaking of professionalism, Auto Atlantic is happy to extend our congratulations to Phil Taekema of Woodriver Valley Automotive Service in Moncton, NB for being a finalist at the AC-Delco Technician of the Millennium IV Competition, held recently in Las Vegas. Phil competed against hundreds of technicians all across North America and we salute him.
Dale H Mader
You can contact Dale here.